Marketing & Content Strategy Package - Starting From

What’s Included:

• arget Audience Definition – Identifying your primary target audience and segmenting it for tailored marketing efforts. Creating buyer personas to ensure your messages resonate with the right people.
• Competitive Analysis – Conducting a detailed analysis of your competitors both locally and nationally, identifying opportunities to differentiate your brand and stand out in the market.
• Social Media Strategy – Selecting the most relevant social platforms based on your target audience. Developing engagement tactics, including polls, contests, and direct interactions, to boost engagement. Crafting a comprehensive social media marketing strategy in line with your goals.
• Content Strategy for Targeted Ads – Developing relevant and engaging content (such as blogs, videos, and infographics) that educate and engage your audience for ad campaigns. Organizing an editorial plan for social media, blogs, and newsletters to maintain consistency and impact.
• Email Marketing Strategy – Creating regular newsletters with valuable updates. Developing visual and textual content aligned with your brand’s objectives and identity. Implementing automations to optimize the user journey and enhance conversion.
• Online Advertising – Running targeted ads through Google Ads and social media platforms. Creating ad campaigns tailored to your goals. Designing a multichannel advertising strategy with optimized visuals and copy to drive online success.
• Monitoring & Analytics – Defining key performance indicators (KPIs) and monitoring marketing efforts. Providing weekly, bi-weekly, or monthly reports to track the performance of campaigns and refine strategies as needed.

As part of the LANDS ON THE DIGITAL GALAXY: Marketing & Content Strategy Package, your satisfaction is my priority. Here’s what you can expect:

• Revisions: Each strategy document and marketing plan comes with two round of revisions. Additional revisions may be subject to extra charges, depending on the scope of work.
• Refunds: This package involves comprehensive strategic planning, and due to the personalized nature of the service, refunds are not available once work has begun. However, if you decide to cancel before the strategy work is initiated, a partial refund may be provided.

We’ll collaborate closely to ensure that the strategies align with your brand vision and objectives.

The LANDS ON THE DIGITAL GALAXY: Marketing & Content Strategy Package typically takes 15-20 business days to complete, depending on the scope of the project and the number of platforms involved. Final deliverables will be provided in a comprehensive, easy-to-follow document outlining the entire strategy, alongside actionable steps.

Included Deliverables:

• Target Audience and Buyer Personas Document – Insights into your target audience, segmented and ready to guide your campaigns.
• Competitive Analysis Report – Detailed report on competitors and key differentiators.
• Social Media Strategy Document – A comprehensive plan, including content ideas, engagement tactics, and suggested platforms.
• Editorial Plan – A content calendar for your social media, blog, and newsletter.
• Email Marketing Plan – A complete email strategy with visual and textual content templates.
• Advertising Strategy – A multichannel ad plan, including creatives (copy and visuals), targeting, and funnel strategies.
• Analytics and KPI Setup – Performance indicators and tracking guidelines to monitor campaign success.

1. What platforms will the social media strategy cover?
The strategy will cover all major platforms, including Instagram, Facebook, LinkedIn, Twitter, Pinterest, and any others relevant to your business. We’ll focus on the platforms that best align with your target audience.

2. Do I need to provide content for the campaigns?
Yes, while I will create a content strategy, you’ll need to provide specific brand guidelines and any existing assets (like logos, product images, etc.). I’ll help craft the messaging and creative for the campaigns, ensuring they align with your identity.

3. How long will it take to implement this strategy?
The strategy creation will take about 15-20 business days. However, the ongoing implementation of content and campaigns may extend depending on the volume and your specific goals.

4. Do you handle ad campaigns for me?
Yes! I will create and launch your online advertising campaigns, including Google Ads and social media ads, and monitor their performance to optimize results.

5. Are the costs of ads and paid promotions included in this service?
No, the cost for the advertising spend (such as Google Ads or Facebook Ads) is not included in this package. I will help you set the budget and plan, but the advertising costs will be paid directly to the platform.

6. Can I request more revisions for the strategies?
This package includes one round of revisions per strategy. Additional revisions can be requested and will be quoted based on the complexity and scope of changes.